night at the museum 3
In promotion of the latest installment of the hit film franchise "Night at the Museum 3" 20th Century Fox partnered with NBCUniversal to develop a gold level symphony program. A Symphony is a cross-promotional strategy that provides clients with a broad reach by incorporating multiple properties within the NBCUniversal portfolio.
As campaign supervisor, I prepared comprehensive daily execution recaps for the client and curated the full campaign summary for the multi-million dollar initiative.
The "Night at the Museum 3" promotion leveraged 12 networks and ran custom content, in-show integrations, and adjacent social media extensions leading up to the premiere. As a result, the campaign had nearly a 20% lift in theater visits and over 650MM impressions across platforms.
wwe ugly sweater event
As the holiday season was approaching our marketing team was in search of a festive and fun way to show our appreciation to our clients. Thus the WWE Ugly Sweater Holiday event was born.
In the spirit of the WWE brand, an intimate group of our top clients was invited to enjoy a light-hearted evening of music, food, and beverages. In sync with the ugly sweater theme the venue was given an understated yet beguiling feel and branded with WWE regalia. Each guest was given a custom-branded WWE ugly sweater displaying different WWE superstars.
As creator of the program, I drafted the event proposal, managed the planning logistics, and produced the marketing collateral and decor.
The WWE Ugly Sweater Holiday event was so well received that senior management showed a strong interested in hosting the event annually.
Mr. Robot
Following a highly successful first season, USA Network wanted to inform advertisers about Mr. Robot's sophomore debut and its potential to reach the most sought-after audiences. In order to pitch the critically acclaimed series to advertisers, our marketing team was appointed to develop a detailed pitch deck to attract new advertisers to the show. I worked with our research and client partnerships groups to produce a sales tool that could be readily used to promote the series and forge lucrative brand partnerships.